The Process of Film Distribution

Washington University and Villanova Law School graduate Steven C. Beer serves as a partner at Franklin Weinrib Rudell and Vassallo. A media and entertainment attorney, Steven C. Beer knows the ins and outs of the industry, including film distribution.

Film distribution requires creative and commercial as well as professional skills. A film’s legal rights belong to a leading studio, which makes a deal with a distributor concerning a license agreement. The distributor then promotes and showcases the film to attract cinemas. The studio and distribution company receive 60 to 90 percent of the ticket profits.

Traditionally, independent filmmakers look for distributors through film festivals, such as Cannes, Berlin, and Sundance. During a film festival, global distributors may be interested in a film and may consider buying its rights.

Self-distribution is another option, but an expensive one. A filmmaker can choose to go directly to a cinema. Prior to pitching to a cinema, he or she must have his or her film age-classified. He or she also will shoulder the marketing, such as preparing a trailer, posters for the film, and other advertisements.